Your name is for sale. Companies judge your value as a consumer by your zip code. How do you feel about that? What can you do about that?

Why do supermarkets and drugstores give you super special discount happy cards? You may be getting a discount on soap, but they are learning what you buy, when, how much, and how often.

Who owns information about you as a consumer? Can it be used against you in court, against you at a Weight Watchers or AA meeting?

If corporations make money from information about your buying, splurging, eating, hygeine and habits, how can you get a cut of the cash.

Your Honor, in 2002 the plaintiff rented Pauly Shore's Bio Dome for the 13th time.

Chairman, members of the board, in 2001 she bought an AIDS home test kit.

Doctor, in 2000 the patient bought 6 gallons of ice cream in less than 2 months time.

Sir, in 1996 your son purchased a bong while in Cabos San Lucas.